gréchka
Gréchka [gretch-ka] is the UK’s first food brand built entirely on buckwheat — a powerful ancient grain.
challenge
Gréchka set out to move beyond the niche market and step confidently onto the global stage — evolving from a local food concept into a scalable international brand.
The founders needed a refreshed brand platform and visual identity to attract new distributors, expand retail presence, and spark investor interest.
The founders needed a refreshed brand platform and visual identity to attract new distributors, expand retail presence, and spark investor interest.
approach
We started by redefining the brand’s strategic foundation — its purpose, pillars, and messaging — ensuring every element could resonate across cultures and markets.
Within just one month, we developed a comprehensive brand platform and communication strategy, identifying the core meanings and overarching narrative lines that later became the backbone of the brand’s social media strategy.
Alongside the strategic work, we developed investor-facing materials including pitch decks, one-pagers and business communication templates.
In parallel, Katarina and Daria led a visual identity refresh: from a refined logo system to an evolved color palette, typography, and graphic language.
We also provided ongoing support for social media — shaping content for both Instagram and the founder’s LinkedIn presence — to ensure consistency and narrative cohesion.
Within just one month, we developed a comprehensive brand platform and communication strategy, identifying the core meanings and overarching narrative lines that later became the backbone of the brand’s social media strategy.
Alongside the strategic work, we developed investor-facing materials including pitch decks, one-pagers and business communication templates.
In parallel, Katarina and Daria led a visual identity refresh: from a refined logo system to an evolved color palette, typography, and graphic language.
We also provided ongoing support for social media — shaping content for both Instagram and the founder’s LinkedIn presence — to ensure consistency and narrative cohesion.
results
(1)
Updated Brand Platform — with a clear value proposition and messaging for customers, B2B partners, and investors. The new strategic foundation gave the founders clarity, confidence, and speed in decision-making — now there’s a solid base to rely on and a clear understanding of what to do next.
(2)
Renewed Visual Identity reflecting the brand’s core ideas:
The new design solved real business problems: it’s more durable, showcases the product clearly, and guides customers on how to prepare it — turning the pack itself into a tool of education and trust-building.
(3)
Strengthened Partner and Investor Communication — we created updated pitch decks, one-pagers, and business templates, which significantly reduced the time needed to prepare commercial offers and helped the brand move faster toward the next investment round.
(4)
Ongoing collaboration — we continue to evolve the visual language and packaging system, manage social media, and oversee brand marketing activities.
(5)
Website development is planned for Q1 2026.
Updated Brand Platform — with a clear value proposition and messaging for customers, B2B partners, and investors. The new strategic foundation gave the founders clarity, confidence, and speed in decision-making — now there’s a solid base to rely on and a clear understanding of what to do next.
(2)
Renewed Visual Identity reflecting the brand’s core ideas:
- Simplicity in a complex world
- A mindful choice for conscious people
- Tradition and ancient wisdom
- Connection to wellness and mental balance
The new design solved real business problems: it’s more durable, showcases the product clearly, and guides customers on how to prepare it — turning the pack itself into a tool of education and trust-building.
(3)
Strengthened Partner and Investor Communication — we created updated pitch decks, one-pagers, and business templates, which significantly reduced the time needed to prepare commercial offers and helped the brand move faster toward the next investment round.
(4)
Ongoing collaboration — we continue to evolve the visual language and packaging system, manage social media, and oversee brand marketing activities.
(5)
Website development is planned for Q1 2026.