gréchka
Gréchka [gretch-ka] is the UK’s first food brand built entirely on buckwheat — a powerful ancient grain.
challenge
Gréchka set out to move beyond the niche market and step confidently onto the global stage — evolving from a local food concept into a scalable international brand.
The founders needed a refreshed brand platform and visual identity to attract new distributors, expand retail presence, and spark investor interest.
The founders needed a refreshed brand platform and visual identity to attract new distributors, expand retail presence, and spark investor interest.
approach
Polina and Katarina began by working from the inside out, revisiting the brand’s strategic foundations — its purpose, pillars, and tone of voice. The focus was on building something that could work consistently across markets and cultures, without losing clarity or character.
Within a month, we delivered a complete brand platform and communication strategy, defining the brand’s core messages and narrative directions. These later became the basis for its social presence and longer-term communication.
Alongside the strategic work, we supported the business with investor-facing materials, including pitch decks, one-pagers, and communication templates, designed to keep conversations with partners and stakeholders clear and consistent.
In parallel, Katarina and Daria (Gréchka's in-house creative director) led a full brand identity transformation. The design system was rebuilt in detail — from logo to colour palette, typography, and overall graphic language. This wasn’t a light refresh, but a thoughtful redesign shaped by the brand’s strategy and positioning.
The packaging redesign reflected the same approach. Rather than focusing purely on aesthetics, it addressed how the product needed to function in a broader retail environment. Formats were adapted for scale, materials were consolidated to simplify production, overall volume was reduced, excess air removed, and zip-lock solutions introduced — helping to reduce waste and environmental impact.
In short, the brand is now prepared for what is coming next.
Within a month, we delivered a complete brand platform and communication strategy, defining the brand’s core messages and narrative directions. These later became the basis for its social presence and longer-term communication.
Alongside the strategic work, we supported the business with investor-facing materials, including pitch decks, one-pagers, and communication templates, designed to keep conversations with partners and stakeholders clear and consistent.
In parallel, Katarina and Daria (Gréchka's in-house creative director) led a full brand identity transformation. The design system was rebuilt in detail — from logo to colour palette, typography, and overall graphic language. This wasn’t a light refresh, but a thoughtful redesign shaped by the brand’s strategy and positioning.
The packaging redesign reflected the same approach. Rather than focusing purely on aesthetics, it addressed how the product needed to function in a broader retail environment. Formats were adapted for scale, materials were consolidated to simplify production, overall volume was reduced, excess air removed, and zip-lock solutions introduced — helping to reduce waste and environmental impact.
In short, the brand is now prepared for what is coming next.
results
(1)
Updated Brand Platform — with a clear value proposition and messaging for customers, B2B partners, and investors. The new strategic foundation gave the founders clarity, confidence, and speed in decision-making — now there’s a solid base to rely on and a clear understanding of what to do next.
(2)
Renewed Visual Identity reflecting the brand’s core ideas:
The refreshed packaging wasn’t design for design’s sake. It marked a strategic step toward a new market position — adapting the look and structure for larger retail chains and exploring new pack formats.
The new design solved real business problems: it’s more durable, showcases the product clearly, and guides customers on how to prepare it — turning the pack itself into a tool of education and trust-building.
(3)
Strengthened Partner and Investor Communication — we created updated pitch decks, one-pagers, and business templates, which significantly reduced the time needed to prepare commercial offers and helped the brand move faster toward the next investment round.
(4)
Ongoing collaboration — we continue to evolve the visual language and packaging system, manage social media, and oversee brand marketing activities.
(5)
Website development is planned for Q1 2026.
Updated Brand Platform — with a clear value proposition and messaging for customers, B2B partners, and investors. The new strategic foundation gave the founders clarity, confidence, and speed in decision-making — now there’s a solid base to rely on and a clear understanding of what to do next.
(2)
Renewed Visual Identity reflecting the brand’s core ideas:
- Simplicity in a complex world
- A mindful choice for conscious people
- Tradition and ancient wisdom
- Connection to wellness and mental balance
The refreshed packaging wasn’t design for design’s sake. It marked a strategic step toward a new market position — adapting the look and structure for larger retail chains and exploring new pack formats.
The new design solved real business problems: it’s more durable, showcases the product clearly, and guides customers on how to prepare it — turning the pack itself into a tool of education and trust-building.
(3)
Strengthened Partner and Investor Communication — we created updated pitch decks, one-pagers, and business templates, which significantly reduced the time needed to prepare commercial offers and helped the brand move faster toward the next investment round.
(4)
Ongoing collaboration — we continue to evolve the visual language and packaging system, manage social media, and oversee brand marketing activities.
(5)
Website development is planned for Q1 2026.
want to collaborate?
drop us a line
drop us a line
Polina Zh.
Marketing strategy
Katarina L.
Brand platform, brand direction
Daria
Belenkaia
Belenkaia
Creative direction, design